hype

hype
I. hype hype 1 [haɪp] noun [uncountable] disapproving MARKETING
when advertisers try to make the public interested in someone or something through advertisements that make people talk about them a lot on television and radio:

• Their status has been gained through their pursuit of quality, not through public relations hype.

• the hype surrounding any new film

  [m0] II. hype hype 2 verb [transitive] disapproving
1. also hype up MARKETING to try to make the public interested in someone or something through advertisements or by getting them talked about a lot on television and radio:

• The unit trust industry is usually quick to hype its products.

• Competitors criticized the group for hyping up products it can't deliver.

2. LAW to deceive people by changing figures or results, usually to make a situation look better than it really is:

• The company admitted that it had hyped customer orders and faked records to match those orders.

* * *

Ⅰ.
hype UK US /haɪp/ noun [U] DISAPPROVING MARKETING
advertising, news reports, and public praise for a new product or service, which is used to make people excited about buying or trying it: »

marketing/advertising/media hype

hype around/surrounding/about sth »

After the e-commerce explosion and the hype around the business-to-consumer model came the business-to-business model.

See Note ADVERTISING(Cf. ↑advertising)
Ⅱ.
hype UK US /haɪp/ verb DISAPPROVING MARKETING
(also hype sth up) to advertise or praise something a lot in newspapers, on television, online, etc. in order to make people excited about it and want to buy or try it: »

Over-enthusiastic followers hyped this company to the moon and now sales are failing to match those heady expectations.

»

Europe was hyped up as the place to invest last year.

hyped adjective
»

Next month's launch is likely to be one of the most hyped events of the year.


Financial and business terms. 2012.

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Look at other dictionaries:

  • Hype — may refer to:*Hype (album), 1981 album by Robert Calvert *Hype (TV series), American comedy television series *Hype!, documentary about the popularity of grunge rock in the early to mid 1990 *, a 1999 PC RPG by Playmobil *Hype! (soundtrack),… …   Wikipedia

  • Hype — bezeichnet: Hype: The Time Quest, von Ubisoft entwickeltes Adventure Computerspiel Marc Hype (* 1973), deutscher DJ und Musikproduzent DJ Hype, britischer Drum’n’Bass DJ und Musikproduzent Hype (Film), Musik Dokumentarfilm Hype Zyklus, stellt die …   Deutsch Wikipedia

  • Hype! — Título Hype! Ficha técnica Dirección Doug Pray Producción Steven Helvey Fotografía Charles Peters …   Wikipedia Español

  • Hype — 〈 [haıp] m. od. n.; Gen.: s, Pl.: s; Pl. selten; umg.〉 1. künstliche Aufwertung bzw. übertriebene Präsentation einer Sache od. eines Ereignisses in der Werbung, z. B. eines Modetrends; das war nichts als ein großer Hype 2. bewusst inszenierte… …   Lexikalische Deutsches Wörterbuch

  • Hype — [haip] der; s, s <aus gleichbed. engl. (Jargon) hype>: 1. [aggressive] Werbung. 2. Trick, Betrug …   Das große Fremdwörterbuch

  • hype — (n.) excessive or misleading publicity or advertising, 1967, Amer.Eng. (the verb is attested from 1937), probably in part a back formation of HYPERBOLE (Cf. hyperbole), but also from underworld slang sense swindle by overcharging or short… …   Etymology dictionary

  • hype — [n] extensive publicity advertising, buildup*, plugging*, promotion; concepts 292,324 Ant. secrecy …   New thesaurus

  • Hype — [hai̮p ], der; s, s <englisch> (aggressive Werbung; Welle oberflächlicher Begeisterung) …   Die deutsche Rechtschreibung

  • hype — informal ► NOUN 1) extravagant or intensive publicity or promotion. 2) a deception or hoax. ► VERB ▪ promote or publicize intensively or extravagantly. ORIGIN originally in the sense «short change, cheat»: of unknown origin …   English terms dictionary

  • hype — ☆ hype1 [hīp ] n. Slang 1. short for HYPODERMIC 2. a drug addict vt. hyped, hyping Slang to stimulate or enliven by or as by the injection of a drug: usually in pp. with up [a hyped up fanatic] hype2 [hīp] …   English World dictionary

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